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BakeryandSnacks webinar to unpack clean label in Covid-driven times


By British Baker2021-04-14T09:03:00+01:00
Source: GettyImages/cheyncheyn
Despite consumers’ growing demand for easy-to-understand ingredient statements, frustratingly for producers, there is no regulatory definition for clean labelling.
However, clean label – although the top trend of the decade – is far from simple and straightforward.
To get a better understanding of what consumers want from the industry, and the challenges involved in answering this demand,
BakeryandSnacks is hosting a webinar on 22 April 2021 at 3pm.
The webinar will be moderated by
BakeryandSnacks editor Gill Hyslop, who will be joined by Marcia Mogelonsky from Mintel Food & Drink and Kantha Shelke from John Hopkins University. ....

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Unpacking clean label: BakeryandSnacks webinar probes what consumers expect in COVID-driven times


Unpacking clean label: BakeryandSnacks webinar probes what consumers expect in COVID-driven times
However, clean label – although the top trend of the decade – is far from simple and straightforward.
To get a better understanding of what consumers want from the industry, and the challenges involved in answering this demand, BakeryandSnacks is hosting a free webinar on 22 April 2021 at 3pm (GMT London).
The webinar will be moderated by BakeryandSnacks editor Gill Hyslop, who will be joined by Marcia Mogelonsky from Mintel Food & Drink and Kantha Shelke from John Hopkins University.
The hour-long discussion will explore the concept of making use of as few ingredients as possible that consumers recognise as wholesome and natural, and the trends associated with clean label, such as free from, organic, whole grain and better-for-you. It will also cover the technical realities and implication of the trend on R&D and regulatory functions, and efforts to reset the bake ....

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