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Simone Biles' Return Helped Tokyo Olympics Viewership, But the Average Stays at 16.8 Million Viewers


If sponsors aren t getting the impressions from the U.S. viewership side, athletes can t maximize endorsement deals, said Edward Schauder, a sports attorney at law firm Phillips Nizer.
Schauder has negotiated endorsement deals involving top athletes, including Tiger Woods and the 1980 U.S. Olympic hockey team.
However, performance can trump ratings, and winning multiple gold medals would help overcome the low impressions as companies leverage iconic Olympic names long-term.
If you win gold medals like Mark Spitz, you will always be known, Schauder said. You win 28 medals like Michael Phelps, you will always be known.
This year, swimmer Caeleb Dressel, who won five gold medals in Tokyo, shined. He joined Spitz and Phelps to win at least five medals in one summer. And at $37,500 per gold medal, Dressel earned a six-figure payday. Dressel is already aligned with top sponsors, including Toyota and Coca-Cola, and made national media rounds on Tuesday after returnin ....

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Sara vence en la bomba estratégica de '¡Boom!' con una pregunta sobre el 'Dream Team': "No sé quiénes son"


En plenos Juegos Olímpicos no podía faltar en
¡Boom! alguna pregunta relacionada con alguno de los deportes que se están disputando en Japón, pero el concurso de Antena 3 quiso retroceder este martes hasta los de Barcelona en 1992.
Coincidiendo con la eliminación de la selección española de baloncesto en manos de Estados Unidos,
Juanra Bonet le preguntó en la bomba estratégica a Sara -de Las Nigthgirls-
y a Héctor -de Los Libérrimos-
sobre los jugadores de la NBA que acudieron a la Ciudad Condal.
Miembros del
Dream Team de los JJOO de Barcelona 92 , señaló el presentador, que enumeró las opciones -tres eran erróneas-: Charles Barkley, Chris Mullin, Christian Laettner, Dominique Wilkins, Fernando Romay, Isiah Thomas, Larry Bird, Magic Johnson, Michael Jordan y Scottie Pippen . ....

United States , Michael Jordan , Charles Barkley , Christian Laettner , Scottie Pippen , Isiah Thomas , Magic Johnson , Mullin Christopher , Dominique Wilkins , Team Of The Olympic Games , Dream Team , ஒன்றுபட்டது மாநிலங்களில் , மைக்கேல் ஜோர்டான் , சார்லஸ் பார்க்லி , கிறிஸ்துவர் லாட்னர் , ஸ்கொட்டி பிப்பன் , இசியா தாமஸ் , மந்திரம் ஜான்சன் , ஆதிக்கம் வில்கின்ஸ் , கனவு அணி ,