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Product showcase 2021: Nim's courts a lady, Livwell embraces 'nooch' and Dr. Oetker encourages kids to create slime

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Product showcase 2021: Nim’s courts a lady, Livwell embraces ‘nooch’ and Dr. Oetker encourages kids to create slime
By Gill Hyslop
What s on shelf this month that will get your tastebuds tingling? Pic: GettyImages/Kolonko
Pink lady
Nim’s Fruit Crisps has joined forces with Pink Lady to turn its apples into a ‘food on the move’ option that is healthy and one of your five a day.
The Kent-based snack producer gently air-dries the apple slices, which means much of the nutritious goodness and sweetness – which comes from being grown in 200 hours of sunshine – is retained, along with a great crunch. ....

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護理師樂透僅中6萬滿足　細看尾數愣住：多一千倍？ | 國際 | 三立新聞網 SETN.COM

護理師樂透僅中6萬滿足　細看尾數愣住：多一千倍？ | 國際 | 三立新聞網 SETN.COM
setn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from setn.com Daily Mail and Mail on Sunday newspapers.

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Pladis Adds Regionally Inspired Variants To Jacob's Mini Cheddars Range

9th April 2021
Pladis is celebrating flavours from across Britain with a new trio of limited-edition variants for its Â£73m Jacobâs Mini Cheddars brand.
The flavours â Ploughmanâs Cheshire Cheese, Strathdon Blue Cheese, and Dragonâs Breath Chilli Cheddar â spotlight different regional cheeses from England, Scotland and Wales.
The launch follows a recent Â£4.5m marketing investment, which includes the brandâs first stint on TV in four years with its new âWelcome to Cheddar Townâ creative.
The brand stated that both the cheesy British NPD and the targeted marketing investment aim to increase penetration amongst younger shoppers, aged 25-45, to support incremental sales, on top of unlocking the potential to target alternative consumption occasions such as lunchtime treats. ....

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Mini Cheddars launches flavours inspired by regions of Britain

The trio was inspired by the different regions of Britain
Pladis has rolled out a trio of Mini Cheddars flavours inspired by different regions of Britain.
The flavours – Ploughman’s Cheshire Cheese, Dragon’s Breath Chilli Cheddar, and Strathdon Blue Cheese – were designed to “spotlight” different cheeses from England, Scotland and Wales, it said.
”From the pickly taste of ploughman’s and the sharp twang of blue cheese, all the way up to the heat of chilli cheddar, there’s an option to suit all tastebuds,” it added.
The brand has also played with its logo for the new SKUs, swapping ‘Mini Cheddars’ for ‘Wee Cheddars’ and ‘Cheddars Bach’ respectively, to “clearly showcase the flavours’ regional roots”. ....

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Pladis supports Jacob's brand with £4.5m campaign

Pladis supports Jacob’s brand with £4.5m campaign
Print
17th March 2021
Snacking company Pladis is launching a campaign for its Jacob’s Mini Cheddars brand, in a move designed to “further bolster brand relevancy among 25- to 45-year-olds”.
The seven-week “
Welcome to Cheddar Town” campaign includes a TV advert and sponsorship of Channel 4’s
“Friday nights on 4” program line-up, as well as social media assets which “spotlight different products from the popular Jacob’s Mini Cheddars range”.
Christopher Owen, marketing controller at Pladis, said: “This new campaign marks the start of a huge year for Jacob’s Mini Cheddars where we are aiming to reignite brand love by playing on the distinctive bright and fun nature of the brand with a playful new TV creative. ....

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