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Carts by the Park food-truck site buoys Ridgefield restaurant scene
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Hershey to buy low-sugar confectionery brand Lily s
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Hershey s Sets Its Sights on Launching Plant-Based Chocolate
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Hershey on a mission to drive better-for-you confectionery By Anthony Myers Company shares key strategies to expand and grow the better-for-you chocolate category with new and differentiated capabilities.
Hershey is putting itself in the forefront of the better-for-you (BFY) confection trend with a raft of new strategies with differentiated capabilities.
The Pennsylvania-headquarted company claims to be the “
the maker of the original, portion-controlled chocolate” with Hershey s Kisses Milk Chocolates, and has long offered a wide variety of choices for consumers to enjoy its popular brands, including Reese s Peanut Butter cups, to miniature size offerings, thinner versions (Reese s THiNs), including a version with zero sugar.
Hershey s has promised to all chocoholics that the company plans to enhance its plant-based confections. The Hershey Company announced that it is working to introduce new products for its “better-for-you” line, focusing heavily on plant-based alternatives. The “better-for-you” product line releases products with reduced sugar, portion-controlled packages, and plant-based ingredients to appeal to the full range of chocolate-lovers.
Hershey’s expansion is part of its long-term strategy that will promote the innovation of “better-for-you” products, leading to the development of new items as well as substitutions for existing products. The company hopes this project will appeal to a larger range of consumers, and by enhancing its portfolio, Hershey’s can take advantage of the growth of plant-based diets.