22Squared Grows into Portfolio Structure, Introduces Guided By Good and Sister Companies
22Squared Grows into Portfolio Structure, Introduces Guided By Good and Sister Companies
22Squared has always existed as a fiercely independent advertising & media agency, dedicated to growing brands impact & relevance in the market with a century of success. Today they launch Guided by Good, a parent company with a portfolio of sister companies dedicated to changing the worlds understanding of advertising. In the last 35 years, consumer faith in advertising has declined by more than half. Advertising professionals have also lost faith in agencies because people are treated as commodities, instead of the heart and soul of the industry. Clients are increasingly frustrated by disparate holding company agendas, a lack of senior attention, and failure of traditional agencies to respond to the evolving business landscape.