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DuckDuckGo, Vivaldi join Brave in opposing Google s new ad-targeting tech Thursday, 15 April 2021 06:44 DuckDuckGo, Vivaldi join Brave in opposing Google s new ad-targeting tech Featured Image by Fathromi Ramdlon from Pixabay The companies behind privacy-focused search engine DuckDuckGo and Norwegian browser Vivaldi have joined the Brave browser chiefs in opposing Google s new experimental ad-targeting technology known as Federated Learning of Cohorts. In statements released on Wednesday US time, the two companies slammed the move by Google, with Vivaldi chief executive Jon von Tetzchner calling the new data harvesting venture nasty . DuckDuckGo said FLoC was bad for privacy. Google has created a new tracking method called FLoC, put it in Chrome, and automatically turned it on for millions of users, the company said.

New zealandChris jeter chrisjeterBrendan eichPeter snyderBennett cyphersElectronic frontier foundationChris jeterDuckduckgo chromeDuckgo searchGoogle activity controlsApp activityInclude chromeGoogle ad settingsFederated learning of cohortsJon von tetzchnerSam varghese