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How Whitney Wolfe Herd became the world's youngest female self-made billionaire


Tinder s former marketing boss left the firm to start feminist rival Bumble in 2014.
by Katy Mousinho and Giles Lury
After her first experience, Whitney Wolfe Herd had no real plans to return to the world of online dating.
At age 22, Wolfe Herd had joined Hatch Labs, and through them she became involved with a start-up called Cardify, which was a project led by Sean Rad. The project was abandoned, but through the connections she had made Wolfe Herd joined a dating app start-up with Rad and Chris Gulczynski. 
That s how Wolfe Herd became vice president of marketing for Tinder. The name was her idea, a combination of the flame logo and her practice of having used tinder to start fires at her father’s cabin in Montana. She is also credited with building its popularity by focusing on college campuses to grow its early user base.  ....

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Match Group, Tinder's parent company, nearly monopolizes online dating


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OkCupid; Hinge; Match Group; Tinder; Plenty of Fish; Samantha Lee/Insider
Match Group owns Tinder, OkCupid, and every other big online dating site in the US except Bumble. 
Bumble s CEO, an ex-Tinder executive, sued Match Group s parent company for discrimination in 2014.
Here s how Match Group went from a failing dating site for Boomers to the country s largest online dating conglomerate. 
Online dating can be messy. The companies that run online dating can be messier.
Match Group, which started as one lonely Stanford Business School graduate s attempt to build a less embarrassing way to find love online in the 90s, has turned into a titan that owns nearly every US dating site. ....

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