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MLA summer campaign Part 2: Feuding political leaders share chops

MLA summer campaign Part 2: Feuding political leaders share chops
January 21, 2021 9:39
After months of bickering about borders and COVID-19 regulations, Meat and Livestock Australia (MLA) is hoping the humble lamb chop will reunite state premiers in a very intimate way.
Positioned in city CBDs and regional centres close to state borders, out-of-home billboards parodying the famous Berlin Wall mural ‘My God, Help Me to Survive This Deadly Love’ – otherwise known as ‘Fraternal Kiss’ – depict Australia’s political leaders simultaneously taking a bite of some lamb.
NSW Premier Gladys Berejiklian and QLD Premier Annastacia Palaszczuk
The activations continue the narrative set by MLA’s annual summer lamb ad this year, which took inspiration from the hard border closures states have put in place against one another to protect constituents from COVID-19 outbreaks. The film depicts Australians breaking down the walls that separate the states and reuni ....

The Premier , Scott Nowell , Joshua Coles , Annastacia Palaszczuk , Mark Mcgowan , Ruth Peck , Matt Michael , James Halliday , Harry Boothman Jonathan , Steven Marshall , Mark Green , Nigel Buchanan , Vince Lagana , Graeme Yardy , Krystina Batt , Gladys Berejiklian , Scott Morrison , Georgina Parchert , Scott Dettrick , Daniel Andrews , Hayley Pyper , Department Of The , Jacky Winter Group , Creative Agency , Livestock Australia , Berlin Wall ,

Australian Lamb Returns to Keep the Peace Once More

Australian Lamb Returns to Keep the Peace Once More
We don t actually know if lamb will create peace. But we should at least give it a go.
In Australia, as border closures dominate the headlines and premiers go head to head, there’s only one thing that can keep the peace. Tender, juicy, perfect lamb. A new OOH activation by Australian Lamb shows just that as rivals come together over one of Australia’s favorite meats.
The fun concept, reminiscent of the both loved and hated Benneton world leaders kissing campaign a decade ago, was created by The Monkeys, illustrated by Nigel Buchanan, and serves as a parody of ‘the kiss’, the famous Berlin walls mural. ....

Tweed Heads , New South Wales , Western Australia , Scott Nowell , Harry Boothman Jonathan , Mark Green , Joshua Coles , Vince Lagana , Nigel Buchanan , Graeme Yardy , Krystina Batt , Ruth Peck , Georgina Parchert , Matt Michael , James Halliday , Hayley Pyper , Scott Dettrick , Jacky Winter Group , Creative Agency , Australian Lamb , Accenture Interactive , Domestic Market Manager , Executive Creative Director , Market Manager , Brand Manager , Chief Creative Officer ,

Meat and Livestock Australia pokes fun at border wars in hilarious new lamb campaign

Australian premiers have been blasted in a new campaign by Meat and Livestock Australia that pokes fun at the ongoing border wars between states.
Cheeky murals of state premiers fighting over a lamb chop will be plastered across the country at border points and in major cities over the next week.
In one hilarious portrait, Gladys Berejiklian is seen facing off with her Queensland counterpart, Annastacia Palaszczuk, as they tear into a cutlet, while WA premier, Mark McGowan sinks his teeth into a chop with Prime Minister Scott Morrison.
The summer campaign didn t end there with the meat company also producing a satirical two-and-a-half minute video depicting what Australia will look like in the year 2031 if the strict Covid-19 border restrictions stay in place. ....

New South Wales , United States , Sam Kekovich , Scott Morrison , Annastacia Palaszczuk , Daniel Andrews , Mark Mcgowan , Graeme Yardy , Gladys Berejiklian , Livestock Australia , Prime Minister Scott , Sunshine State , Great State Wall , Great State Walls , Victorian Premier Daniel Andrews , Premier Daniel Andrews , Western Australia , Make Lamb , Not Wall , Domestic Market Manager , Greater Sydney , South Australia , Corona Virus , புதியது தெற்கு வேல்ஸ் , ஒன்றுபட்டது மாநிலங்களில் , ஸ்காட் மோரிசன் ,

Feuding state leaders share the lamb in mural activation for Australian Lamb via The Monkeys

January 21 2021, 8:00 am | BY Ricki Green | 85 Comments
As border closures dominate the headlines and premiers go head to head, a new OOH activation by Australian Lamb and The Monkeys part of Accenture, unites our state leaders over some delicious Aussie lamb in a series of light-hearted murals.

The concept illustrated by Nigel Buchanan, is a parody of ‘the kiss’, the famous Berlin walls mural. Displayed on billboard trucks around the country, from cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet.
From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals are journeying around Australia and border locations from Thursday 21 – Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January. ....

Tweed Heads , New South Wales , Western Australia , Scott Nowell , Harry Boothman Jonathan , Mark Green , Vince Lagana , Nigel Buchanan , Graeme Yardy , Krystina Batt , Ruth Peck , Georgina Parchert , Matt Michael , James Halliday , Hayley Pyper , Scott Dettrick , Jacky Winter Group , Creative Agency , Australian Lamb , Nathan Low , Market Manager , Brand Manager , Chief Creative Officer , Creative Director , Harry Boothman , Jonathan Rands ,

Lamb brings the barriers down in Australia Day campaign

The famed Australia Day lamb advertising campaign is back this year, lampooning the barriers created by state governments in an effort to keep COVID-19 at bay. Australian Lamb’s annual summer campaign shows the country uniting over lamb. ....

Graeme Yardy , Australian Lamb , கிரேம் யார்டி , ஆஸ்திரேலிய ஆட்டுக்குட்டி ,