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Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al. ....

Craig Flanders , கிரேக் ஃப்ல்யாஂட்ஸ் ,

​Beyond greenwashing: Why brands need to get their house in order first


CEO, Spinach
Craig Flanders is the CEO of Spinach, a full service, truly integrated agency with capabilities in advertising, strategic planning, digital, data and media.
At the height of the seemingly never-ending pandemic, UK based Pooj Morjaria launched the website, ‘Did they help?’ Using a points system, the site ranks businesses and individuals for their performance in dealing with issues ranging from Covid to Black Lives Matter and LGBTQ rights, pumping out a list of ‘zeroes’ and ‘heroes’.
Right now, Elon Musk and Donald Trump are tied as the top ‘zeroes’ for their response to Covid while J.K. Rowling is leading the charge for the worst performance on LGBTQ rights. ....

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Coles Liquorland marketer joins Spinach as director of client services


Coles Liquorland marketer joins Spinach as director of client services
The appointment is aimed at helping the agency bolster its retailer offering
Client-side marketer, Nicole Miranda, has been appointed director of client services with full-service agency, Spinach.
Miranda’s retail experience includes a five-year stint as head of marketing for Coles Liquorland, as well as a number of agency roles with businesses including JWT where she was director of retail. She also worked at BWM as general manager and Kmart business lead and as business director at Badjar Ogilvy, where she oversaw brands including Officeworks.
Spinach CEO, Craig Flanders, noted that retail is the sweet spot for Spinach. The agency has worked with a host of retail brands, including Drummond Golf, Baby Bunting, Queen Victoria Market, The Reject Shop and Coles Liquorland, and is looking to bolster its retail credentials with the appointment. ....

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