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June 10 2021, 1:22 pm | BY Ricki Green | 5 Comments In its latest integrated campaign via M&C Saatchi Sydney, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks – highlighting its one-hour delivery capability and 30-minute pick up.
The retailer is so confident in their offering, the delivery capability is cemented by a guarantee, that if they don’t deliver your drinks within the hour, the next delivery is free. BWS has launched a 60” TVC in line with State of Origin, following on from a shorter 30” TVC launching earlier this year, with the creative idea centered around the insight that if you’re not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS. ....
2021-01-13 18:05:59 GMT2021-01-14 02:05:59(Beijing Time) Xinhua English SAN FRANCISCO, Jan. 13 (Xinhua) Boeing named Mike Delaney as the company s chief aerospace safety officer to continue to strengthen safety infrastructure, Boeing President and CEO Dave Calhoun said on Wednesday. In this newly created leadership role, Mike will lead the development of the company s integrated enterprise Global Aviation Safety program, which encompasses Product & Services Safety (P&SS), Confident Travel Initiative, Aerospace Safety Analytics and Global Aviation Safety System, the announcement said. Mike s new role, which is effective immediately, reports to Greg Hyslop, Boeing chief engineer and executive vice president of Engineering, Test & Technology, with accountability to the Boeing Board of Directors Aerospace Safety Committee. Mike will also become a member of the Executive Council, according to the company. ....
Share December 08, 2020 Credit: Guy Norris/AW&ST As heir apparent to both the 777 and 747 families, much has been riding on the successful testing and development of the 777X ever since Boeing launched its new long-range flagship derivative program in 2013. But as the company digs deep to survive the effects of both the COVID-19 pandemic and the. Boeing 777X On Track For Certification Tests is part of our Aviation Week & Space Technology - Inside MRO and AWIN subscriptions. Subscribe now to read this content, plus receive full coverage of what s next in technology from the experts trusted by the commercial aircraft MRO community. ....