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Live Nation and Co-op renew festival partnership

Co-op renews music festivals sponsorship deal with Live Nation UK

The stores will also feature reverse vending machines The Co-op has renewed its music festival sponsorship deal with Live Nation UK for a further five years. The contract extension will see the retailer remain as the official supermarket sponsor of Download Festival, Latitude Festival, Reading & Leeds Festivals, Creamfields Festival and the Isle of Wight Festival until 2026. Co-op, which first begun working with Live Nation in 2018, will run a pop-up supermarket at each event, selling a wide range of everyday essentials and festival staples. From this year, Co-op members will be able to swipe their membership cards to earn rewards for themselves and community groups in the same way as they can in all regular Co-op stores.

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