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Brand soul: how live music plugs fans into purpose

How long? 3-4 minutes Brand soul: how live music plugs fans into purpose 2021 has spurred a renewed sense of optimism and momentum for a return to live music events. The fans are ready. Are you? Creamfields 2019 Sunday Arc Swedish House Mafia Photo Credit: Jack Kimber Photography Leading with purpose in today’s fast changing, hyperconnected world will be vital for brands looking to gain legitimacy with their consumers and to society more widely.  The good news is that live music’s return presents just the platform for purposeful brands determined to drive meaningful connections with some of the world’s most influential and engaged fans.

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