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the Brand and Agency Execs Leading the Charge on Data and Privacy

The ad industry is grappling with Apple, Google, and others' decisions to kill targeted ads. ....

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'Binary opt-ins no longer sustainable': a look at GroupM and Unilever's Data Ethics Compass

By John McCarthy-02 February 2021 11:30am
A new tool from GroupM measures the ethics of its data use
WPP’s media buying arm GroupM has unveiled a tool that encourages the ethical use of data as it looks to spend client money in a less risky and intrusive manner.
Working with FMCG titan Unilever, it has developed the Data Ethics Compass to signpost the impact the use of data can have on consumers and the world around them.
What it does
The Data Ethics Compass is a global web app that scores data use to encourage ethical advertising.
It will inform buyers of the “ethical risk level of data assets”, to society and to the privacy of web users. ....

Nicola Mccormick , Jennifer Gardiner , Krystal Olivieri , Data Ethics Compass , நிகோலா ம்க்கார்‌மிக் , ஜெனிபர் தோட்டக்காரர் , கிரிஸ்டல் ஆலிவேரி , தகவல்கள் நெறிமுறைகள் திசைகாட்டி ,