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What explains the buzz around Gujarati OTT platforms - and where's the return on investment coming from?


What explains the buzz around Gujarati OTT platforms - and where’s the return on investment coming from?
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Comprising platforms like Oho Gujarati, Cityshor.TV, ShemarooMe and LetsFlix, Gujarati OTT is attracting attention. We spoke to some players in the space about where the buzz will lead.
From the world premiere of big budget films to offering content in regional languages, if the last year has done any good, it’s been the rapid rise of OTT platforms. These platforms offer a plethora of content across genres and languages.
Global players like Netflix and Amazon Prime Video, and domestic OTT players like SonyLIV, Disney+ Hotstar and VOOT have amplified their regional content slate. Many independent video-on-demand (VoD) services have also tapped into regional audiences, who are keen on exploring content in their native languages. ....

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To expand reach, Shemaroo TV bets big on Ronit Roy-starrer 'Jurm aur Jazbaat'


The original crime show will help the channel carve a niche for itself.
24 Feb, 2021 - 08:31 AM IST     |     By Shikha Singh    
MUMBAI: With the tag line
Badalte Aaj Ke Liye, Shemaroo Entertainment bravely forayed into the Hindi GEC space with Shemaroo TV when the broadcast business was weathering turbulence. Despite all challenges, the brand has been evolving with changing times and entertaining its audience through different avenues. As the lockdown was lifted and the country stepped into the new normal, Shemaroo TV was working intensely to put together an original series for its viewers and is now all set to unveil its first crime show, ....

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IRM: Why there are so few women CEOs in India


Updated Feb 18, 2021 | 12:55 IST
Reports also suggest that the percentage of women CEOs dropped to 2.4% in FY20 vs 4.1% in FY16.
IRM: Why there are so few women CEOs in India 
New Delhi: A recent study by executive research firm EMA Partners found that in FY20 only six of the top 250 companies CEO are women, out of which, three are founders or belong to the family of promoters. According to the global general gap report 2021, it is going to take about 100 years to achieve gender equality based on the current rate of progress. 
Reports also suggest that the percentage of women CEOs dropped to 2.4% in FY20 vs 4.1% in FY16. In this segment of India Revival Mission Council, ET Now discussed the role played by women in business and huge companies.  ....

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Mapping Shemaroo's transformation journey - ShemarooMe celebrates its successful second anniversary


18 Feb, 2021 - 12:24 PM IST     |     By indiantelevision.com Team    
KOLKATA: Any business is prone to technological disruption, and media and entertainment is no exception. Shemaroo Entertainment (Shemaroo) has been one such Indian entertainment brand which has successfully coped up with all waves of changes. It (Shemaroo) underwent a brand refresh nearly three years ago. With a new colourful brand logo and tagline- ‘India Khush hua’, the company unveiled a new avatar. On the course of its transformative journey, it has ventured into a bunch of new initiatives across linear TV, digital media, devices.
Two years back, when the OTT industry started becoming mainstream, Shemaroo launched its streaming service ShemarooMe. Amid the crowded streaming space, it has differentiated itself in this short span with rich Bollywood, devotional, and regional content. Along with banking on its strong areas, it has also built its portfolio over time – including origina ....

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