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Purchase With A Purpose: The Rise Of Conscious Consumers

iAfrica 3 months ago 6 min read Share with your network! “Be the change you want to see in the world”. This is perhaps one of the most cliché and overused quotations in existence. Yet, Mahatma Gandhi’s notion of actively changing the world by engaging in activities that align with your ideals is exactly the direction this consumer crazy capitalist carnival of a world is headed. And it all starts with how our spending habits are developing a conscience. Futurist, business strategist, and founder of Flux Trends, Dion Chang, believes that we are on a tipping point. With big fashion brands like Adidas manufacturing sneakers from recycled bottles and ocean plastic and H&M opening a clothing recycling programme in Stockholm, he says 2020 is the year that broke the camel’s back when it comes to rampant and unsustainable consumer capitalism.

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