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Despite the emergence of varied new-age devices to consume content, Indian viewers are still connected to television sets. Drawing upon this fact, leading DTH player Tata Sky has unveiled a new campaign that shows different shades of consumers’ emotions if the screens were looking at them. ....
The campaign by Ogilvy India captures how the screen powered by Tata Sky can be a positive emotional force, bettering the lives of people. The new brand purpose statement says ‘Tata Sky exists to make tomorrow better than today for family and home’ ....