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How this single dish fueled growth at Rooster & Rice
Tommy Charoen, executive chef and co-founder of the chicken and rice-focused Thai concept Rooster & Rice, shares how his simple menu became a Bay-area sensation.
April 27, 2021
By Tommy Charoen, executive chef and co-founder, Rooster & Rice
It s not exactly news that fast-casual concepts are all the rage, but how many of those concepts are both nutritious and full of flavor? At Rooster & Rice, our San Francisco-based organic Thai concept with 10 locations, we developed a fast, healthy and streamlined model that gives customers an alternative option to traditional fast-casual meals.
I was born into a restaurant family in Thailand, so cooking is in my blood. ....

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