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May 3 2021, 9:45 am | BY Kim Shaw | No Comments Early last week Smart Communications in the Philippines released its long-awaited “Live Your Passion with Purpose” campaign via Dentsu Jayme Syfu headlined by the world’s leading pop icon, BTS.
The epic campaign established Smart Communications in advertising history as the first and only Philippines company to ever seal a direct partnership with BTS under HYBE, formerly Big Hit Entertainment. Shot in Seoul at the height of the global lockdown, the campaign has the seven BTS members on different versions of The Penrose Stairs, symbolic of defying impossible situations. It is set to two of the band’s most recent hits, Life Goes On followed by the record-breaking hit Dynamite, appropriately providing the score to a timely and encouraging message to Filipino ARMY during the Philippines’ most challenging time. ....
First Vice President & Head-Investor Relations [Technical Issues] posted on our website. For those who have not been able to do so, you may download the presentation from www.pldt.com under the Investor Relations section. For today s presentation, we have with us Mr. Manny Pangilinan, Chairman and CEO; Mr. Al Panlilio, Chief Revenue Officer; Anabelle Lim Chua, Chief Finance Officer; Mr. Joachim Horn, Next Generation Technology Solutions Advisor of Smart Communications; as well as other members of the PLDT management team. At this point, let me turn the floor over to Mr. Panlilio to begin the presentation. Alfredo S. Panlilio ....
SunStar Grand winner February 25, 2021 THE pandemic may have altered how Cebuanos celebrate the Sinulog Festival this 2021, but this has not stopped Smart Communications Inc. from bringing the fun online. Smart organized the #SmartSinulogOnline where it called for participants to share their most memorable Sinulog stories before the pandemic. Winners were given the chance to win a Huawei Nova 7 SE 5G Smartphone or Smart Bro pocket WiFi devices. Ten winners were hailed from the contest namely, Noli Grucen (as this year’s Grand Winner), Juralyn Pagaura, Mark Angelo Cadungog, Crystal Marie Cañete, Jackielyn Cabrera, Gino Jugalbot, Jasper Clarabal, Anna Marie Dapat, Ma. Elezabeth Descartin and Cristina Gochoco. ....
SunStar January 11, 2021 A BETTER mobile experience awaits Sun subscribers as Smart Communications Inc. (Smart), wireless arm of the country’s largest and only integrated telco PLDT, completes the rebrand of Sun Prepaid to Smart Prepaid. Customers are also retaining their existing Sun numbers while having access to expanded retail and customer care channels, data-packed Giga offers alongside existing select Sun Top-up offers and a wider array of perks and rewards. It is the same Sun that people love made even better. Following this development, millions of Sun Prepaid subscribers are now Smart Prepaid subscribers and can now enjoy Giga bundles such as Giga Video, Giga Stories and Giga Games, which include generous data allocations that cater to customers various lifestyle needs and passions. ....