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Entrepreneurs: As In The Style reveals sales growth, meet the founder of the online fashion firm
Joanna Bourke
Adam Frisby recalls the first item he ever sold on the In The Style website. It was a white crochet dress that someone bought for £19.99, and the year was 2013. 
The entrepreneur used his savings, got a pal to help him set up a website, bought six dresses from wholesalers, and printed out 10,000 leaflets which he handed out on Market Street in Manchester. Frisby was thrilled to have made his first sale from his new online retail business. When he sold items he would then put the money back in and up stock levels. ....

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