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Campaign features 3 ad films to demonstrate Castrol Activ s 3X protection for two-wheelers against sound, heat, and stress to keep engine fit
Mumbai, 04 August 2021: Castrol Activ - India s leading engine oilbrand for two-wheelers today launched its new marketing campaign #3XProtectionKeepsEngineFit. The campaign features 3 distinct ad-films that demonstrate how Castrol Activ offers superior protection to bike engines and shields them from excessive sound, heat, and stress. Conceptualized and developed by Ogilvy India, the 3 creatives present strong proof points to attest how Castrol Activ s 3X protection keeps the vehicle engine fit. The ad-films feature two friends - Venky and Ayush - engaged in friendly yet spirited biking challenges that include a sound, heat and stress test. Ayush is eager to display his bike s superiority by winning these tests. However, riding a bike that is protected by Castrol Activ, Venky emerges the winner, le
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