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How Are Companies Using CRMs in the Era of CDPs?

PHOTO:
Sung Jin Cho | unsplash
Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Instituteestimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more double-digit growth in the future.
CDPs emerged in 2015 to great fanfare and confusion. As is usually the case when a new technology emerges, some predicted the advent of the CDP would bring about the end of legacy technologies, including CRMs. And as is also usually the case, such prophecies fell flat. But how has the rise of the CDP affected the use and trajectory of CRM platforms? ....

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Trianz Wins Digital Revolution Award for Business Pioneer of the Year

Trianz Wins Digital Revolution Award for Business Pioneer of the Year
SANTA CLARA, Calif., April 13, 2021 /PRNewswire/ Trianz has been named the winner of the Business Pioneer of the Year in the first ever edition of the Digital Revolution Awards.
The Digital Revolution Awards recognize and celebrate the very best individuals and businesses in the cloud ecosystem. With digital transformation more crucial than ever, the awards seek to showcase the outstanding work being done across the cloud industry and commend those making a difference to the way we work, the way we live, and the way we build our future e through cloud technology. ....

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Digital Revolution Awards Winners Revealed

Press release content from Business Wire. The AP news staff was not involved in its creation.
Digital Revolution Awards Winners Revealed
March 2, 2021 GMT
NEW YORK (BUSINESS WIRE) Mar 2, 2021
The first ever set of Digital Revolution Awards winners have been named, with organizations and professionals from across the cloud ecosystem being recognized and celebrated for their outstanding performances.
The Digital Revolution Awards were founded by Tenth Revolution Group in an effort to showcase the exceptional work being done by both individuals and businesses in the global cloud space.
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Winners were announced in a virtual awards ceremony hosted by entrepreneur, executive coach, and author Maxine Nwaneri, after having been decided during a series of judging panel roundtables. The award winners represent the most innovative, boundary-pushing organizations from the global cloud technology industry. ....

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Bosses share burdens of leadership during a pandemic

Ivy Liu
by Tony Case
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here.
After the pandemic first hit, Devin Johnson remembers standing in the middle of his empty office in Indianapolis on the brink of a nervous breakdown. Nobody else, it seemed, understood what was happening in his world or the challenges he faced.
It was at that moment, said Johnson, cofounder and CEO of the lead generation firm Kennected, that he experienced clarity and made the decision to channel his energies into confronting those struggles, pushing harder and coming out even better on the other side of this crisis, for himself and his company. ....

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