06 May 2021
The next phase of Tourism Australia’s ‘Holiday Here This Year’ has dropped, with ambassadors Hamish Blake and Zoe‐Foster Blake showcasing some of the country’s most epic holiday experiences.
Created by advertising agency M&C Saatchi, the new $9 million ‘Epic Holidays’ campaign urges Aussies to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.
The campaign will be rolled out across a range of channels including TV, print, online, social media, content partnerships, search, radio, cinema and outdoor advertising.
There is also a new
online quiz to assist Aussies in finding their perfect holiday match, and campaign assets are being made available to tourism industry professionals to use in their own marketing initiatives.
May 6, 2021 9:58
Tourism Australia is rolling out the next phase of it of its Holiday Here This Year domestic campaign featuring Hamish Blake and Zoe Foster-Blake, calling on Aussies to “go big” by booking an “epic holiday”.
The new $9 million Epic Holidays campaign seeks to stimulate demand for the “epic experiences” on offer in Australia available when booking a longer domestic holiday.
Trips of five nights or more contributed over $20 billon to the Australian economy in 2020, and over $30 billion in 2019. However, of the 29.4 million holiday trips that Aussies took in 2020, only 18% of these trips were 5 nights or more. In 2019, before COVID-19 hit, the average duration of overnight trips that Australians took was 3.6 nights. If this average duration increased to five nights or more, the projected value to the economy is over $30 billion annually.
Christmas Movies, Television Specials Airing On TV, Netflix And Disney+ This Week
12/20/20 AT 12:00 PM
With December officially here, the time has come to shift focus to the holiday season. With the COVID-19 pandemic still surging across the United States, and more Americans spending their time indoors as a result, it’s the perfect time to stay in and watch everything Christmas that’s available.
Luckily, between television networks and cable channels, as well as the numerous streaming services, there is always something to watch each night. Whether cozying up with loved ones, wrapping gifts, or just trying to enjoy the holiday season, here’s everything you can watch this week.