Tourism Australia urges Aussies to take an epic holiday in new $9m campaign – Travel Weekly

06 May
2021
The next phase of Tourism Australia’s ‘Holiday Here This Year’ has dropped, with ambassadors Hamish Blake and Zoe‐Foster Blake showcasing some of the country’s most epic holiday experiences.
Created by advertising agency M&C Saatchi, the new $9 million ‘Epic Holidays’ campaign urges Aussies to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday.
The campaign will be rolled out across a range of channels including TV, print, online, social media, content partnerships, search, radio, cinema and outdoor advertising.
 
There is also a new
online quiz to assist Aussies in finding their perfect holiday match, and campaign assets are being made available to tourism industry professionals to use in their own marketing initiatives.

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