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Jeep travels to isolated, peaceful coordinates in new Jeep Compass August 4, 2021 9:21 The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates. In one of the 30 second spots, a family relaxes on a peaceful beach alone together. In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard. ADVERTISEMENT All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass. Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide” ....
Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Softball: ‘Coachable’ Olentangy Berlin Bears driven to succeed ThisWeek group The Olentangy Berlin softball team features six players returning from 2019, including four starters, as coach Jenna Tullis tries to make the most of a more experienced roster. Senior first baseman Allie Burkhart batted .384 with two homers, 13 RBI and 16 runs as a sophomore, while senior Remy Camp and junior Syd Billy started at shortstop and second base, respectively. Junior Kali Bateman returns at pitcher, and senior outfielders Sydney Cain and Autumn LeFevre also saw varsity time. “We have a nice blend of young players and veterans, and I think the girls have a willingness to learn and grow,” Tullis said. “They are open and coachable and constantly want feedback in order to get better. The girls are willing to stay after practice for reps, and they want to get better.” ....