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MATTO, an Italian photographer and graphic designer. “We wanted to do a magazine that was mainly about contemporary art, but a bit more accessible in terms of the text,” he says. “So we do studio visits and conversations with the artists or designers themselves. We don’t want it to be overly academic, so that it becomes completely impenetrable for anyone to read. We wanted to make a magazine about contemporary art that was a bit more inclusive. When we started the magazine and it went into shops, they had really hard time to placing us in a category. It was quite interesting that sometimes it would like end up in the erotic section, sometimes we would end up in design or architecture. It was interesting how everyone saw it as something different, even though for us contemporary art is the core of it.” ....