Saint James Tea, an organic and sustainably packaged line of ready-to-drink teas, has teamed up with LA Libations, as a component of their SoCal Incubation Program (SIP), a California-based beverage incubator that focuses on emerging health-centric consumer brands looking to grow in market.
Takeover Industries, the parent company of award-winning NXT LVL Hydrogen Water and energy shots, has reached an agreement with L.A. Libations to expand its retail presence along the West Coast.
BOULDER, Colo. Mortal will partner with beverage powerhouse L.A. Libations as a component of their SoCal Incubation Program (SIP for short– very on the nose, we know). That means the killer booch, hard and non-alcoholic, will gain more distribution points throughout Southern California and beyond. L.A. Libations (LAL) formed SIP in 2018 as a rocket-powered entry point into the CA beverage scene. SIP is tight with both retailers and distributors, and is a booster for small and large beverage companies alike to get their feet (and bottles) into the doors of southern California’s beverage destinations. Enter: Mortal. Leading with
Managing Editor Sprouts Farmers Market is working with L.A. Libations on an in-store program that sets up innovation displays near checkout that will be refreshed with new beverage brands three times a year.
Sprouts Farmers Market has joined forces with L.A. Libations, a beverage creator, incubator and accelerator, to roll out seven emerging brands at 50 stores in California, as part of L.A. Libations’ SoCal Incubation Program (SIP). The new brands will augment Sprouts’ offering of products with such special attributes as plant-based, keto-friendly and paleo.
“Sprouts shoppers are enthusiastic about sampling the latest food trends, and that includes beverage trends, too,” noted Kim Coffin, Sprouts’ SVP of nonperishables. “In January, we’re accelerating innovation in our beverage set with a special test in a group of California stores through a partnership with L.A. Libations. We’ll rapidly launch a series of innovative, ready-to-drink beverages