Raheem Akingbolu writes on the place of sponsorship in brand positioning
In today’s market, youths as a result of their population and ability to influence purchasing habits have become major stakeholders.
In fact, brand managers who know their onions can hardly put marketing strategies together without a sizable budget allocated for children, youths and women because of the roles they play in influencing purchasing habits.
However, in penetrating the youth market, music and sports are fast becoming the most potent platform for marketing because of the affinity between fans and their preferred sporting activity or music stars, as the case may be.
THE STANDARD
KENYA
Policemen watch from afar as protestors burn tyres along Outer Ring road, Nairobi. [Boniface Okendo, Standard]
In my sermons last month, I observed that Kenya is not in short supply of leaders, but leadership; a value-based leadership. All around us, people are looking for leadership in the church, in business, and in government. We know instinctively that we need leadership in all areas of our life, but where do leaders come from? How do we recognise them? How is authority and responsibility given to them? Most of us have been conditioned to think about leadership in a certain way.