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Apple took API tools away from Hulu for upgrading subscriptions outside the App Store


Using its APIs to cancel subscriptions and upgrade off-platform was not explicitly against policies at the time
on May 7, 2021, 12:44
12 comments
In a nutshell: On Thursday, Epic revealed emails showing that Apple blacklisted Hulu from using its in-app subscription API in retaliation for using it to automatically cancel users and upgrade their plans through Hulu s website, circumventing the App Store commission.
As the fight between Epic Games and Apple drags out in court, the game maker continues to paint an ugly picture of its nemesis. On Wednesday, it presented evidence showing that when Apple could not get Netflix to reconsider its idea of removing in-app subscription purchases by offering special favors, it contemplated using punitive measures to influence the streamer s decision. ....

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Apple scrambled to convince Netflix to keep in-app subscriptions - iPod + iTunes + AppleTV Discussions on AppleInsider Forums


Credit: Thibault Penin
In 2018, Netflix killed off the ability for new subscribers to sign up for the service within its iOS app. Although Netflix didn t explain why, it was likely a way to avoid paying Apple s 30% commission on in-app purchases.
Once Apple learned of Netflix s plan to stop offering in-app subscriptions, it started an internal dialogue about the move and tried to get Netflix to reconsider, according to emails and documents first seen by
9to5Mac.
In 2018, for example, Netflix ran a trial to understand the value of removing in-app subscriptions in some markets.
Carson Oliver, Apple s Director of App Store Business Management, wrote at the time that Apple expressed our concern that running the test would create a bad customer experience for app users in those markets and limit co-marketing opportunities. ....

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