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Pinterest Shares New Insights into Trends Gaining Momentum on the Platform, and How Brands Can Tap into Key Shifts

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Independent study shows LiveRamp's authenticated traffic solution drives more than 340% return on investment for marketers

Independent study shows LiveRamp's authenticated traffic solution drives more than 340% return on investment for marketers
antaranews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from antaranews.com Daily Mail and Mail on Sunday newspapers.

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Independent Study Shows LiveRamp's Authenticated Traffic Solution Drives More Than 340% Return on Investment for Marketers

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms LiveRamp (NYSE: RAMP) the leading data connectivity platform ....

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OMD Italy, Italiaonline, MadHive and Henkel Italy Leverage AdLedger's CryptoRTB To Address Fraud, Privacy, Transparency Problems In Global Initiative

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Open Source Protocol Powered By MadNetwork Blockchain And Cryptography Improves Integrity Of Digital Media Through Technical Proof And Verification
NEW YORK (PRWEB) April 29, 2021
AdLedger, the non-profit consortium building open standards that leverage blockchain to improve digital advertising, today announced a successful global implementation of CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB is the open source tool set proposed by AdLedger that uses blockchain and cryptography to improve the integrity of the media ecosystem. It s been adopted by partners like Verizon.
Cryptography has been keeping sensitive information safe on the internet for decades, and now, with privacy regulations and third-party cookies taking center stage, we finally see industry giants understanding its potential for advertising, said Christiana Cacciapuoti, Executive Director at AdLedger. This activation at scale proved that ....

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OMD Italy, Italiaonline, MadHive and Henkel Italy Leverage AdLedger's CryptoRTB To Address Fraud, Privacy, Transparency Problems In Global Initiative

OMD Italy, Italiaonline, MadHive and Henkel Italy Leverage AdLedger's CryptoRTB To Address Fraud, Privacy, Transparency Problems In Global Initiative
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