And while Amazon’s glossy launch at the Crown Casino focused very much on the streamer’s global reach and its “175 million global subscribers”, there were no Australian subscriber numbers given.
The only guide is a Roy Morgan survey from July last year, which reported Amazon Prime had about 2.16 million subscribers in Australia, putting it behind Netflix (13.28 million viewers), Foxtel (5.5 million), Stan (4.4 million) and Disney+ (2.49 million).
For Papandrea, who is behind the blockbuster book-to-TV adaptations of Liane Moriarty’s
Big Little Lies and
Nine Perfect Strangers, which will also screen on Amazon Prime later this year, it’s that global reach that makes streaming services so appealing, regardless of small home-town subscriber numbers.
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