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MullenLowe SSP3 helps the Bayer brand bring protection from the real world into virtual space
For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the Redoxon Defense Squad which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America.
Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino RB, @Adonis TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming commun ....

Del Chino , United States , Carmen Velez , Jennifer Boshell , Nathalia Jim , Chris Morrogh , Jose Altamar , Ayesha Walawalkar , Francisco Samper , Jhonnathan Trivi , Carlos Andr , Juan Pablo Garc , Laura Gonz , Alex Okada , Patricia Corsi , Claudia Gorostiza , Casa Productora , Bayer Brasil , Alexandre Calvet John , Jose Miguel Sokoloff , Jaime Duque , Mateo Londo , Juan Pardo , Cross Marshall , Jorge Luna Andr , Consumer Health Colombia ,