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New McDonald's menu items, celebrity collaborations boost US sales

But it was more costly to operate in the pandemic. Over the past year, the company has deferred rent and royalties for franchisees and obtained hundreds of millions of masks for employees.
McDonald s said marketing spending was higher than usual in the fourth quarter because of the launch of a new ad campaign, and it has given local franchisees $200 million more than initially planned this year to help their marketing efforts. The company also said it faced higher-than-expected costs to close underperforming restaurants, including around 200 in the U.S.
The fast-food giant fell short of Wall Street s earnings and sales expectations for the fourth quarter. Revenue fell 2% to $5.3 billion, below analysts forecast of $5.4 billion, according to FactSet. ....

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Lady Gaga cookies: Oreo releases 'Chromatica' package, Twitter hunt

The clues are inspired by Lady Gaga’s Chromatica album and according to the contest rules, 50 fans will be randomly selected to win pink packs of Oreos signed by Gaga herself and valued at $125.
For a chance to win, reply to the tweet with the correct answer, tagging #ChromaticaCookieHunt, #sweepstakes and @Oreo.
Oreo also has a Sing it with Oreo contest through April 30 with Gaga. Learn more at www.singitwithoreo.com.
The Oreo/Gaga collaboration is the latest in a string of partnerships featuring music stars and brands. Both Travis Scott and J Balvin teamed up with McDonald s on signature meals. Bad Bunny and Cardi B paired up with Crocs and Reebok respectively on fresh footwear. ....

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