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Wunderman Thompson South Asia brings alive the attributes of Tata Praveshâ€™s steel doors in new spot

Click on the Image to watch the TVC.
With little awareness of doors made from material other than wood (apart from MDF, HDPE or PVC which are used for internal doors and for doors of bathrooms and kitchens), consumers are sceptical about steel doors and harbour doubts about how they will look, how expensive they will be and whether they will rust.
A brand of Tata Steel, Tata Praveshâs objective is to drive brand awareness and subsequently, brand consideration about a new category of steel doors and windows. It aims to convince consumers to opt for steel wall opening solutions that have unmatched strength, are fire and termite-resistant, weather-proof and maintenance-free. Tata Pravesh has the best of both â the strength of steel and the elegance of wood. The challenge was to shake the consumer out of his or her inertia and make him or her sit up and listen. ....

West Bengal , Mahen Solanki Rohit , Tata Pravesh , Senthil Kumar , Wunderman Thompson , Anurag Acharya , Saanand Verma , Alok Kulkarni , Nilanjan Sarkar , Gajraj Rao , Sylvester Fonseca , Ryan Suares , Gaurav Chatterjee , Arjun Mukherjee , Vijay Jacob Parakkal , Kaafi Hai , Ananyo Banerjee , Partha Chowdhury , Kaushik Roy , Tandra Chakravarty , Client Services , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Tata Steel , Creative Team , Tata Steel Ltd ,

Tata Pravesh tells consumers #AkelaHiKaafiHai

Tata Pravesh tells consumers #AkelaHiKaafiHai
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West Bengal , Mahen Solanki Rohit , Tata Pravesh , Senthil Kumar , Wunderman Thompson , Anurag Acharya , Saanand Verma , Alok Kulkarni , Nilanjan Sarkar , Gajraj Rao , Sylvester Fonseca , Gaurav Chatterjee , Arjun Mukherjee , Vijay Jacob Parakkal , Kaafi Hai , Ananyo Banerjee , Kaushik Roy , Tandra Chakravarty , Services Solutions , Client Services , Tata Steel , Creative Team , Tata Steel Ltd , Wunderman Thompson South Asia , Will Gajraj , Akela Hi Kaafi Hai ,

Tata Pravesh's steel door is #AkelaHiKaafiHai | Indian Television Dot Com

The campaign is created by Wunderman Thompson
06 Jan, 2021 - 12:13 PM IST | By indiantelevision.com Team
NEW DELHI: With the aim to convince Indian customers to try out doors made of materials other than wood, Wunderman Thompson South Asia has created a quirky campaign for Tata Pravesh, selling the unique proposition of getting a steel door.
Titled #AkelaHiKaafiHai, the film features Badhai Ho fame actor Gajaraj Rao and is directed by Alok Kulkarni. The film is produced by Small Fry Productions.
The 360-degree campaign will be anchored by TV and supported by print, OOH, POS, and digital.
Wunderman Thompson India CCO Senthil Kumar said, “Wooden doors continue to be coveted in spite of their obvious drawbacks. The film aims to break the mindset of potential Tata Pravesh consumers for whom doors = wooden doors, trying to get them to question if wood is good enough. The objective is to pique their interest enough for them to enquire abou ....

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