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• Adam Frost, Harvard University • Yanjie Huang, Columbia University Gavin Healy, “To Serve the Tourists is to Serve the People: From Chairman Mao’s Revolutionary Diplomatic Line to Mass-Market Tourism” Workers serving foreign tourists in China’s hotels, restaurants, and transportation facilities in the 1970s performed their jobs under the guidance of ideological campaigns that attempted to define the political and economic nature of service labor. While at the beginning of the decade these campaigns had attacked as revisionist forms of customer service that “targeted both refined and popular taste,” by mid-decade tourism service workers reported that they were “studying professional skill for the sake of Chairman Mao’s Revolutionary Diplomatic Line.” By the end of the decade, these ideological campaigns for service workers unabashedly emphasized the development of mass-market tourism and the professionalization of customer service skills as integ ....