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Fisher worked for Unilever for 20 years
General Mills has hired Unilever veteran Simon Fisher as its new sales director for Northern Europe.
Fisher worked for General Mills’ rival Unilever for 20 years, most recently as its digital transformation director.
Taking up the role in May, he will replace Karen Jenkins, who is returning to her native Australia to become sales director of General Mills’ arm there.
Fisher had “consistently delivered exceptional results and has built deep and lasting relationships across UK retail”, said General Mills Northern Europe MD Ben Pearman.
“His expertise will be invaluable as we continue to grow our business in the UK.”
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