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Ron L. Phifer has been promoted Vice President of Business Development at Aimbridge Hospitality

Aimbridge Hospitality, the leading, global, third-party hotel management company, has promoted Ron L. Phifer to Vice President of Business Development, where he will be responsible for acquisition management, new development opportunities, and expanding Aimbridge s capital blueprint with new investors in the hospitality space.
With over 20 years in sales and marketing experience, Phifer joined Aim bridge Hospitality in 2004, where he has served as Sales Manager, Regional Director of Sales, and most recently, Regional Vice President of Sales and Marketing. Phifer has successfully created value for Aimbridge s bottom line, producing results for properties exceeding GOP, Market Share, and RevPar Penetration across half of Aimbridge s eight vertical categories. Under his leadership, Phifer s hotels have been recognized as Hotel of the Year four times, and his team has been recognized as Sales Team of the year twice. ....

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Choice Hotels Creates Franchisee-Focused Group for Black American Hoteliers

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Choice Hotels Owners African American Alliance (CHOAAA) delegates, from L to R: Robert Nesbitt, president; Frederic Washington, vice president; Chanel Grant; Zane Major; Michael Ringwood; Larry Tripplett; Dr. Andrea Williams; Reggie Winfield.
For fifteen years, Choice Hotels has been strengthening its longstanding commitment to diversity through its Emerging Markets program. In early December, Choice launched Choice Hotels Owners African American Alliance (CHOAAA), the hotel industry’s only franchisee-focused group dedicated to Black and African American hoteliers. CHOAAA will provide ongoing representation, support and advocacy for these underrepresented entrepreneurs. CHOAAA objectives include:
Ensuring that Black and African American owners are fully engaged in all the benefits associated with owning Choice-brand hotels. ....

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