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December 15 2020, 9:00 am | BY Ricki Green | No Comments Cummins&Partners will now manage EnergyAustralia’s entire marketing and media business, as the leading retailer consolidates its creative:media requirements.
Appointed as EnergyAustralia’s creative agency of record in 2016, Cummins&Partners will deliver full end-to-end services across strategy, creative, digital, social content and production, and media. The integrated account further brings Cummins&Partners’ independent positioning of creative:media to life with EnergyAustralia’s integrated duties, becoming arguably one of Australia’s largest creative and media accounts. Says Chris Jeffares, CEO, Cummins&Partners: “Our agency was founded on the belief that the siloed approach of splitting creative & media was outdated and not in the best interest of clients or consumers. With incredible momentum for change in the industry and with this latest win, it is further proof that many clien ....