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Heather Valenzano has waited a long time for this. She hadn’t traveled since the coronavirus struck, but on her birthday last Thursday, she sat in front of the TSA checkpoint at Lehigh Valley International Airport, waiting for her flight to Punta Gorda, Florida. A week of catching up with her mother and a college friend was just hours away. A few weeks ago, Valenzano would have been .
Start spreading the news: Destinations are open for business. But rather than screaming to the hills, CVBs and destination management companies are taking a more selective approach to how they roll out the red carpet. Targeted messaging is the theme uniting an array of approaches taken to attract groups to town. Here are some highlights:
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