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At GTBank, Tayo Aderinokun Lives on


Raheem Akingbolu
One major attribute of super brands is that they are led by purpose-driven leaders, who are not just about building a business, but also shaping society for good. Nigeria’s Guaranty Trust Bank sure falls in this category. GTBank as it is popularly called today was founded by thoroughbred bankers and business leaders –Fola Adeola and the late Tayo Aderinokun. After the death of Aderinokun, another purposeful driven leader, Segun Agbaje, took over and sustained the tempo. From the beginning, the promoters of the GTBank brand shared the same dream to build an enviable brand, supported by a recognizable value proposition. First, they got it right by having an iconic brand trademark and visual identity ....

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