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Shopee to boost premium platform with more K-beauty brands

Asia E-commerce platform Shopee is aiming to boost its premium beauty offering, with K-beauty brands a particular target, after data showed the category’s rise was showing no signs of slowing.
Korean beauty and skin care products have long been in vogue in the Asian region and Shopee’s recent insights reveal that it has not lost its lustre in South East Asia and Taiwan.
“Due to the worldwide popularity of K-pop and K-beauty, Korean brands or products featured in shows or that have Korean celebrity endorsement always perform very well, and we see more shoppers searching and buying related products on Shopee. In fact, based on products exported from Korea to the region last year, the Beauty category was the top best-selling on Shopee, seeing year-on-year growth,” said Ian Ho, regional managing director, Shopee. ....

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From experiment to necessity: How leading brands are leaning on eCommerce for growth

From experiment to necessity: How leading brands are leaning on eCommerce for growth
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

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Sulwhasoo's parent firm and Shopee tie up to push growth of K-beauty in SEA

Details
18 February 2021
Korean beauty brand Sulwhasoo s parent company, Amorepacific, has inked a deal with Shopee to accelerate the growth of Korean beauty (K-beauty) in the online beauty category in Southeast Asia. This is an expanded partnership which will see Amorepacific driving data-driven strategies, joint marketing efforts and more co-branded collaborations. The beauty brand also aims to expand the coverage of its current portfolio of brands on Shopee to more markets, in order to meet untapped demand and provide more assortment to consumers. These brands include Sulwhasoo, Mamonde, Ryo, Mise en scene, and Etude.
Starting with Sulhwasoo, Amorepacific will be launching its first regional campaign for the brand on Shopee Premium this April, to drive online sales and premium category growth on eCommerce. This follows the exemplary performance of Sulwhasoo’s launch in Indonesia, Vietnam and Thailand on Shopee last year, the ....

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Amorepacific inks Memorandum of Understanding with Shopee to boost growth of K-beauty and reach more beauty shoppers in Asia

Amorepacific inks Memorandum of Understanding with Shopee to boost growth of K-beauty and reach more beauty shoppers in Asia
2021年02月15日10:45
Partnership will also aim to drive premium category growth with launch of Sulwhasoo regional campaign on Shopee Premium
SINGAPORE - Media OutReach - 15 February 2021 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Amorepacific, Korea s leading beauty company, have signed a Memorandum of Understanding (MOU) to strengthen regional partnership and accelerate the growth of K-beauty in the booming online beauty category in Southeast Asia. This year, Amorepacific will not only be focusing on growing its online presence in Southeast Asia, but have also included Taiwan as a new market within the partnership to boost its reach and share in the wider region. ....

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Shopee details how beauty brands could benefit from expansion drive

South East Asian e-commerce firm Shopee is eyeing a golden opportunity to tap into previously hard-to-reach demographics, opening up new opportunities for beauty brands on the online platform. ....

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