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Xtra Savings rewards programme now 17 million members strong
Despite launching years after Pick n Pay Smart Shopper and Woolworths WRewards, the Shoprite Group s Xtra Savings Rewards Programme is now South Africa s largest supermarket rewards programme. It now boasts 17 million rewards members across the Shoprite and Checkers brands in South Africa.
The successful launch of our Xtra Savings Rewards Programme in our South African-based Shoprite supermarket chain following the success in Checkers, gave rise to another strategic milestone for the Group. Our Checkers and Shoprite Xtra Savings Rewards Programme now has the largest membership base in South Africa, with 17 million rewards members, Shoprite Group CEO Pieter Engelbrecht said in a statement on Tuesday. ....

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