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Share: Walmart Inc (NYSE: WMT) said TikTok users can directly buy its products during live streams on the short-form video app. What Happened: The Arkansas-based retail giant said in a statement Thursday that TikTok users in the United States can shop for “fashion items featured in content from some of the app s most popular creators without ever having to leave the platform. Walmart said that the first-ever such live stream would take place on Dec. 18 at 8 p.m. ET on Walmart’s profile page on TikTok and feature 10 creators including Michael Le (@justmaiko) known for his creative dances. The creators will put up a one-hour shoppable variety show called “Holiday Shop-Along Spectacular.” ....
How To Buy Walmart Merchandise On TikTok Walmart (WMT) is offering customers the opportunity to shop directly on TikTok during a live-streamed event. The retail giant, which is looking to buy a stake in the social media platform, will hold a fashion event Friday at 8 p.m. ET on the Walmart profile page on TikTok. Here, 10 TikTok creators will provide a shoppable variety hour called the “Holiday Shop-Along Spectacular.” Each TikTok creator will feature their favorite Walmart fashion find during the one-hour event, making it exclusively their own through closet-ready looks, runway fashions, or dance-off creations. One of the fashion creators to be featured by Walmart includes Michael Le, a TikTok influencer who has nearly 43 million followers and is known for his creative dances on the platform. ....
Dive Brief: Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer s holiday marketing, the company announced via blog post. On Dec. 18, 10 of TikTok s top creators will participate in a one-hour variety show program called the Holiday Shop-Along Spectacular. Social media personalities, including Michael Le who has attracted over 43 million followers on the app through his dance videos will showcase both private-label and national brands at Walmart, with an emphasis on apparel. Viewers can tap the videos to learn more about the products displayed and complete their purchases without leaving TikTok. The ability to link creator-driven video content to sales illustrates why Walmart moved to acquire a stake in TikTok earlier this year, a deal that is still in the works but squares with the retailer s broader push into e-commerce. ....
Walmart to pilot test livestreamed video shopping on TikTok Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. operations to an American company, per a Trump administration executive order a ban that’s now on pause after multiple legal challenges. Walmart’s interest in TikTok, however, has not waned. The retailer, though seemingly an odd fit for a social network, had seen the potential to attract a younger online consumer through video and, in particular, livestreamed video. ....