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AARP Unveils New Brand Campaign That Speaks to the Longevity of Gen X, Young Boomers
Wise Friend and Fierce Defender Campaign to Launch During the 93rd Oscars® Telecast Live on ABC
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NEW YORK, April 23, 2021 /PRNewswire/  AARP is unveiling a new brand campaign, entitled Wise Friend and Fierce Defender, aimed at creating a greater emotional connection with Gen X and Young Boomer audiences. The first new brand campaign in three years was specifically designed to introduce and position AARP as the friend and advocate people need to help them ensure their money, health and happiness live as long as they do. ....

New York , United States , Noam Murro , Young Boomer , Martha Boudreau , George Clooney , Fierce Defender , Vice President , Chief Communications , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , மார்த்தா போட்றேவு , ஜார்ஜ் குளூனி , கடுமையான பாதுகாவலர் , துணை ப்ரெஸிடெஂட் , தலைமை தகவல்தொடர்புகள் ,