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Here comes a new wave of green watches


As the vast majority of watches are made from steel, a substance that can be recycled an infinite number of times without any reduction in quality, you might think there is not much to be be done in the way of making timepieces more sustainable or ecologically friendly.
Manufacturing improvements? Brands like Omega and Bremont now have eco-friendly factories. As for provenance, it may be easy for the buyer to avoiding rare materials such as tantalum that can be associated with questionable mining practices, but tracking gem stones used to adorn high-end pieces is much harder. Fortunately, companies are developing blockchains for just this purpose.  ....

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Patek Philippe Calatrava draws upon 1930s watch design


Patek Philippe Calatrava draws upon 1930s watch design
Patek Philippe Calatrava draws upon 1930s watch design
Patek Philippe’s newly released Calatrava models, the 6119G and the 6119R, stay true to the original 1930s design
Patek Philippe released the first Calatrava model in 1932. With simple legibility at the forefront of its design, it encapsulated the Bauhaus principles of function determining the form of an object. Simple hour markers and a sparse dial, now familiar components of watch design, were then unexpected, and in direct contrast to the ornate art deco designs that preceded the Calatrava. Originally created to broaden the appeal of the brand beyond niche watch enthusiasts, its uncluttered form continues to appeal to the mainstream nearly a century on. ....

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Li Yifeng Is Panerai's New Brand Ambassador


Li Yifeng Is Panerai’s New Brand Ambassador
The Chinese actor and singer is ready to embody the ideals of the Italian watchmaker and add his own personal twists
Born in Chengdu, Li Yifeng made his professional singing debut in 2007 and followed this by appearing in highly acclaimed roles in numerous TV series. He has built a brilliant career by pushing his creative limits and released several albums. His diverse roles demonstrated a unique ability to excel across multiple genres. Not only that, he is also highly committed to humanitarian outreach, supporting several public service organizations.
And now, Panerai proudly announces the Chinese singer and actor to be its new brand ambassador. “Panerai is the only Italian haute horlogerie brand outfitted with Swiss technology, and its endless pursuit of watchmaking innovation impresses me enormously. I am thrilled to be Panerai’s Brand Ambassador because I admire the brand’s history, that it I both deeply rooted in ....

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