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QLD launches domestic tourism push post Olympics win


QLD launches domestic tourism push post Olympics win
July 26, 2021 10:01
The campaign has launched after Brisbane was named the host of the 2032 Summer Olympics.
Created by Rumble, the campaign comes a year after the agency was appointed as Tourism and Events Queensland’s master creative agency and created the ‘Good to Go’ domestic tourism campaign.
The latest campaign features a cover of Van Morrison’s ‘Days Like This’, performed by Queensland musicians Tia Gostelow and Busby Marou.
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The 60-second spot sees imagery of various locations around Queensland as the song plays. Locations featured include The Whitsundays, Outback Queensland, The Great Barrier Reef, and Brisbane. ....

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Queenslanders encouraged to enjoy 'Days Like This' in new tourism campaign


Minister for Tourism Industry Development and Innovation and Minister for Sport The Honourable Stirling Hinchliffe
With tough times for Queensland’s tourism industry ongoing as the global COVID-19 pandemic continues to require a strong health response, Queenslanders are again being urged to support the state’s tourism industry.
A new $2.4 million tourism campaign is being rolled out to encourage and inspire more Queenslanders to support the industry and its workers in our home state as part of the continued rollout of Queensland’s plan for economic recovery from COVID-19.
The ‘Days Like This’ campaign showcases a range of popular tourist spots and features Van Morrison’s classic hit which has been re-recorded and given a distinctly Queensland feel by local musicians Tia Gostelow and Busby Marou. ....

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