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May 19 2021, 11:13 am | BY Ricki Green | 3 Comments Paper Moose has announced the appointment of James Sykes as head of strategy, making the next big leap in its expansion plans.
Says Nick Hunter, CEO and co-founder of Paper Moose: “Having a strategic titan like James join the herd is incredibly exciting. His wealth of experience across business strategy, comms strategy and new product development is a thrilling complement to our creative offering and I’m very much looking forward to him sharpening all aspects of our strategy even further.” Sykes is a veteran from both agency and client side after 15 years in WPP’s European creative, design and media agencies, then a stretch as CMO Asia Pacific and Latin America at Beam Suntory. Locally you’ll recognise his work in Jim Beam and Canadian Club, now being staple Australian brands. ‘Over Beer’ is a great example, with the brand platform having snagged multiple Effies. More recently he conceived, ....