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Measurement, diversity and radical partnerships


Measurement, diversity and radical partnerships
These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event
Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker.
“You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy officer. “Frankly, that’s not good enough.”
Budimlija was overseeing an online event hosted by the agency, featuring a trio of panel sessions moderated by Omar Oakes, ....

United Kingdom , Paul Constantine , Chris Kenna , Graham Fisher , Paul Hutchison , George Floyd , Chris Ladd , Kirsten Gillard , Wavemaker Hutchison , Matthew Chappell , Dominic Charles , Emma Dibben , Monica Majumdar , Ann Wixley , Omar Oakes , Wavemaker Charles , Wavemaker Fisher , Wavemaker Budimlija , Mount Everest , Emily Fairhead , Verra Budimlija , Building Society Ladd , Building Society , Nationwide Building Society , Brand Advance , Gain Theory ,

Campaign podcast: Becoming creative 'factories' and ditching line managers


How long?
1 minute
Campaign podcast: Becoming creative factories and ditching line managers
Rob Pierre, founder and CEO of Jellyfish, talks about trying to expand his digital marketing business during a pandemic and why he s been tearing down traditional management structures.
Podcast: features Jellyfish founder Rob Pierre (right) and ads by Pringles (top left) and Pornhub (bottom left)
Campaign duo Omar Oakes and Brittaney Kiefer discuss three very different ad campaigns this week: Pornhub s sustainability messaging; Pringles tie-up with a video game franchise; and EE s support for teachers during Covid-19.
They also take a closer look at Wonderhood Studios chief creative officer Aidan McClure s revelation that the agency is being run  like a factory  in order to increase wellbeing.  ....

Lindsay Riley , Aidan Mcclure , Omar Oakes , Rob Pierre , Brittaney Kiefer , Campaign Work , Wonderhood Studio , லிண்ட்சே ரைலி , உதவி ம்க்க்லூர் , ஓமர் ஓக்ஸ் , கொள்ளை பியர் , பிரச்சாரம் வேலை ,

Campaign podcast: why cultural 'fit' has backfired


How long?
2-3 minutes
Campaign podcast: why cultural fit has backfired
Sue Unerman and Mark Edwards talk about how the creative sector should think about inclusivity at work, even if it means taking apart their existing culture, while Omar Oakes and Brittaney Kiefer discuss ads by Oatly, Quorn, Beagle Street and OSU.
Clockwise from top left: Edwards, Unerman, Quorn and OSU ads
Agencies need to change their culture in order to bring about a more diverse advertising industry – even if their existing culture is seen as working well. 
That’s the warning from MediaCom chief transformation officer Sue Unerman and her partner, journalist and mindfulness coach Mark Edwards, who spoke on the ....

United Kingdom , Kathryn Jacob , Unerman Mark Edwards , Omar Oakes , Mark Edwards , Brittaney Kiefer , Campaign Podcast , Sue Unerman , Glass Wall , Sunday Times , Beagle Street , ஒன்றுபட்டது கிஂக்டம் , க்யாத்ரிந் ஜாகோப் , ஓமர் ஓக்ஸ் , குறி எட்வர்ட்ஸ் , பிரச்சாரம் பொட்கஸ்ட் , கண்ணாடி சுவர் , ஞாயிற்றுக்கிழமை முறை , பீகல் தெரு ,

Campaign podcast: Bringing creative and media together (but not just for big brands)


How long?
2-3 minutes
Campaign podcast: Bringing creative and media together (but not just for big brands)
Simon Davis, founder of Walk-In Media, explains why a new generation of smaller long-tail advertisers should not be ignored by big agencies.
Simon Davis (right), and ads for Macmillan (top left) and Ikea (bottom left)
Campaign s media and tech editor, Omar Oakes, and creativity and culture editor, Brittaney Kiefer, take a closer look at the first major ad campaigns of the year.
The pair discuss how far consumer brands like Ikea can credibly promote sustainability and climate change awareness, and how effective the British Army s latest recruitment ad is likely to be. ....

United Kingdom , Lindsay Riley , Omar Oakes , Abbott Mead Vickers , Simon Davis , Brittaney Kiefer , British Army , British Army Fail , Work On Campaign , Walk In Media , Cancer Support , The Beach , Uncommon Creative Studio , ஒன்றுபட்டது கிஂக்டம் , லிண்ட்சே ரைலி , ஓமர் ஓக்ஸ் , அப்போட் மீட் விக்கர்கள் , சிமோன் டேவிஸ் , பிரிட்டிஷ் இராணுவம் , பிரிட்டிஷ் இராணுவம் தோல்வி , வேலை ஆன் பிரச்சாரம் , நட இல் மீடியா , புற்றுநோய் ஆதரவு , தி கடற்கரை , அசாதாரணமானது படைப்பு ஸ்டுடியோ ,

2020's most-read stories | Analysis | Campaign Asia


June 2 | By Ad Nut
Wunderman Thompson s Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client had been up to. Then he made a video about it. Dear client also earned a spot in our list of 2020 s most raveworthy ads, even though it s not technically an ad. And by the way, our post about the video is not only the most-read article of 2020 but also the most-read article of the past few
years.
February-June | By Staff reporters
On February 7, we started a page spotlighting the actions brands were taking to support their communities as the pandemic spread. Such was the outpouring of donations and initiatives that we kept updating the page almost daily with new items all the way into June, and you kept reading. The page now stands as a record of an impressive effort on the industry s part. ....

Surekha Ragavan , Jessica Goodfellow , Sara Spary , Omar Oakes , Gideon Spanier , Robert Sawatzky , Emmet Mcgonagle , Oliver Mcateer , Blu Inc , Campaign Asia Pacific , Campaign India Team , Campaign Power List , Campaign India , Power List , Max De Lucia , Nintendo Switch , ஜெசிகா நல்ல மனிதர் , சாரா ஸ்பேரி , ஓமர் ஓக்ஸ் , கிதியோன் ஸ்பேனியர் , ராபர்ட் சவடிஜக்கி , எமெட் மகாநேகல் , ஆலிவர் அம்கேடீர் , ப்ளூ இன்க் , பிரச்சாரம் ஆசியா பெஸிஃபிக் , பிரச்சாரம் இந்தியா அணி ,