The C.P. Group has partnered with Ogilvy Thailand to release a new film called “Beautiful Run”, which highlights how gratitude can take help a person through adversity that life sometimes throws at us.
The touching six-and-a-half minute film, which was done in collaboration with the production house, Sunshine Etcetera, tells the story of a young disabled girl who runs a marathon to earn money to help pay for her father’s medical expenses.
“Beautiful Run delivers a fresh take on the subject,” said Panu Meepaibul, Creative Director, Ogilvy Thailand.
“Our research revealed that today’s busy lifestyles and challenging circumstances can result in some values being forgotten. We want people to see the possibilities of how gratitude can have a positive effect on their lives. This film aims to illustrate that gratitude can really make miracles happen.”
July 8 2021, 10:40 am | BY Kim Shaw | No Comments
C.P. Group and Ogilvy Thailand have released a new film titled “Beautiful Run”, that shows how gratitude can take a person through adversity. The film is a bid by the brand to restore the value amongst the new generation of Thais, and follows the the film named ‘Gratitude’ launched by the brand in 2018.
This film tells a story of a young disabled girl who runs a marathon to earn much needed money to support her father’s medical expenses. She is symbolic of people who may lack almost everything but know the values of the only thing they have and try their best to protect it. Her gratitude towards her father results in her winning the marathon – making the impossible possible.
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