The C.P. Group has partnered with Ogilvy Thailand to release a new film called “Beautiful Run”, which highlights how gratitude can take help a person through adversity that life sometimes throws at us.
The touching six-and-a-half minute film, which was done in collaboration with the production house, Sunshine Etcetera, tells the story of a young disabled girl who runs a marathon to earn money to help pay for her father’s medical expenses.
“Beautiful Run delivers a fresh take on the subject,” said Panu Meepaibul, Creative Director, Ogilvy Thailand.
“Our research revealed that today’s busy lifestyles and challenging circumstances can result in some values being forgotten. We want people to see the possibilities of how gratitude can have a positive effect on their lives. This film aims to illustrate that gratitude can really make miracles happen.”