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As 'walled gardens' prevent data sharing, OTT players must rely on content, tech to win advertisers

As ‘walled gardens’ prevent data sharing, OTT players must rely on content, tech to win advertisers
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Synopsis
Having an integrated database that lets marketers access all data across mediums in a standard format may be a pipe dream. But this hampers OTT platforms’ ambition to grow their AVoD offerings – falling behind Google and Facebook. If these platforms want to find success, they will have to scale up their tech capabilities and sharpen their content strategy.
Year 2017 was a better time for the Broadcast Audience Research Council (BARC). The television and advertising industry body, which measures TV viewership and reach, was spreading its wings into the digital medium and had begun rolling out a new initiative called EKAM. “We are happy to announce the launch of the EKAM, our digital offering,” BARC India’s then chief executive officer (CEO) Partho Dasgupta had said in a press release (April 2017). ....

Partho Dasgupta , Audience Research Council , Broadcast Audience Research Council , Disney Hotstar , Dabur Ltd , பார்த்தோ தாஸ்குப்தா , பார்வையாளர்கள் ஆராய்ச்சி சபை , ஒளிபரப்பு பார்வையாளர்கள் ஆராய்ச்சி சபை , டிஸ்னி ஹாட்ஸ்டார் , டபூர் லிமிடெட் ,

Pakistan supports troops exit in coordination with Afghan stakeholders

Pakistan supports troops exit in coordination with Afghan stakeholders
Top Story
April 16, 2021
ISLAMABAD: Pakistan fully supports the principle of responsible troop withdrawal in coordination with Afghan stakeholders, Foreign Office Spokesperson Zahid Hafeez Chaudhri said in a statement on Thursday.
Responding to media queries, the spokesperson said: “We have seen the statement of US President Joe Biden announcing that the withdrawal of US troops from Afghanistan will start from the first of next month and be completed by 11 September this year.” He said Pakistan also hopes the US will continue to urge the Afghan leaders to seize this historic opportunity for achieving a political settlement in Afghanistan. Chaudhri said Pakistan will continue to work together with the international community in the efforts for lasting peace and stability in Afghanistan. ....

Joe Biden , Foreign Office Spokesperson Zahid Hafeez Chaudhri , Taliban Agreement , ஓஹோ பிடென் ,

Welcome To IANS Live - SCIENCE - Oracle Cloud Infrastructure onboards ServiceNow

Photo Credit: IANS
IANSLive
San Francisco, April 15 (IANS) Cloud major Oracle has announced that digital workflow company ServiceNow is now integrated with the Oracle Cloud Infrastructure (OCI).
To get full access of the story, click here to subscribe to IANS News Service
© 2021 IANS India Private Limited. All Rights Reserved.
The reproduction of the story/photograph in any form will be liable for legal action.
For news, views and gossips, follow IANS at Twitter.
Update: 15-April-2021 ....

San Francisco , United States , News Service , India Private , Oracle Cloud Infrastructure , All Rights , சான் பிரான்சிஸ்கோ , ஒன்றுபட்டது மாநிலங்களில் , செய்தி சேவை , இந்தியா ப்ரைவேட் , ஆரக்கிள் மேகம் உள்கட்டமைப்பு , அனைத்தும் உரிமைகள் ,

Welcome To IANS Live - BUSINESS - Oracle Cloud Infrastructure onboards ServiceNow

Photo Credit: IANS
IANSLive
San Francisco, April 15 (IANS) Cloud major Oracle has announced that digital workflow company ServiceNow is now integrated with the Oracle Cloud Infrastructure (OCI).
To get full access of the story, click here to subscribe to IANS News Service
© 2021 IANS India Private Limited. All Rights Reserved.
The reproduction of the story/photograph in any form will be liable for legal action.
For news, views and gossips, follow IANS at Twitter.
Update: 15-April-2021 ....

San Francisco , United States , News Service , India Private , Oracle Cloud Infrastructure , All Rights , சான் பிரான்சிஸ்கோ , ஒன்றுபட்டது மாநிலங்களில் , செய்தி சேவை , இந்தியா ப்ரைவேட் , ஆரக்கிள் மேகம் உள்கட்டமைப்பு , அனைத்தும் உரிமைகள் ,